Privacy Policy
Tailored Tides Swim Academy
Last Updated: June 2026
Introduction:
Tailored Tides Swim Academy (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, enquire about lessons, or use our services.
We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection laws.
1. Data Controller
Tailored Tides Swim Academy is the Data Controller responsible for the personal information collected through this website and our services.
Contact Details
Tailored Tides Swim Academy
Reading, Berkshire, United Kingdom
Email: info@tailoredtidesswimacademy.com
2. Information We Collect
We may collect and process the following information:
Information You Provide
Name
Email address
Telephone number
Child’s age (where relevant)
Information submitted through website contact forms
Details provided when enquiring about lessons
Communications between you and Tailored Tides Swim Academy
Website Usage Information
When you visit our website, we may automatically collect certain information including:
IP address
Browser type and version
Device information
Pages visited
Time spent on pages
Website usage statistics
This information helps us improve the performance, security and usability of our website.
3. How We Use Your Information
We use personal information to:
Respond to enquiries
Provide information about our services
Arrange assessments, bookings and lessons
Communicate regarding lessons and enquiries
Improve our website and customer experience
Maintain business records
Meet safeguarding, legal, regulatory and insurance requirements
We will only use your information where we have a lawful basis for doing so.
4. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Legitimate Interests
To respond to enquiries, operate our business efficiently and improve our services.
Contract
Where processing is necessary to provide lessons or fulfil a booking arrangement.
Legal Obligation
Where we are required to comply with legal, safeguarding, health and safety, insurance or regulatory requirements.
Consent
Where you have specifically consented to receive marketing communications or requested information from us.
You may withdraw your consent at any time.
5. Children’s Information
We recognise the importance of protecting children’s privacy.
We only collect information relating to children through a parent, legal guardian or responsible adult.
We do not knowingly collect personal information directly from children through our website.
Information relating to children is used solely for the purposes of providing swimming lessons, ensuring safety, delivering our services effectively and complying with safeguarding obligations.
6. Sharing Your Information
We do not sell, rent or trade personal information.
We may share information with trusted third-party service providers who help us operate our business, including:
Website hosting providers
Website form providers
Email service providers
IT and technical support providers
Professional advisers where required
Any third parties processing information on our behalf are required to protect it and only use it for authorised purposes.
We may also disclose information where required by law or where necessary to protect the safety, rights or welfare of our swimmers, families or staff.
7. Data Security
We take appropriate technical and organisational measures to safeguard personal information against unauthorised access, loss, misuse, disclosure or alteration.
While we work hard to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
8. Data Retention
We retain personal information only for as long as necessary for the purposes outlined in this Privacy Policy.
Typically:
General enquiries may be retained for up to 24 months.
Customer records may be retained for longer where required for contractual, safeguarding, legal, insurance or accounting purposes.
When information is no longer required, it will be securely deleted or anonymised.
9. Cookies
Our website may use cookies and similar technologies to improve website functionality, enhance user experience and analyse website performance.
Cookies may be used to:
Remember website preferences
Improve website performance
Monitor website traffic and usage patterns
You can control or disable cookies through your browser settings at any time.
For further information, please refer to our Cookie Policy.
10. Your Rights
Under UK GDPR, you have the right to:
Access your personal information
Request correction of inaccurate information
Request deletion of your information
Request restriction of processing
Object to certain processing activities
Request transfer of your information where applicable
Withdraw consent where processing relies on consent
To exercise any of these rights, please contact us using the details provided above.
11. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies separately.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page and will take effect immediately upon publication.
We encourage visitors to review this page periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Email: info@tailoredtidesswimacademy.com
Tailored Tides Swim Academy
Reading, Berkshire
United Kingdom
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Website: https://www.ico.org.uk